A little bit of sweetness to ride over the mundane.

The brand Cadbury, in India is associated to generosity of spirit, celebration and sharing in happiness.
The following spots were written with these values as the underlying thought.

Problem: How to make people stock up on Cadbury Dairy Milk?
Solution: Simple, make it a part of their everyday.

A simple take on generosity that celebrates the joy of sharing.

Problem: In the age of smartphones and tablets, how to get people to come together and share their space.

Solution: A TV spot played during the Indian Premier League, which is India’s biggest sporting events. The idea here was to bring people closer through generosity and inclusivity, using the most loved game - cricket, as a platform. Encouraging people to share their space and their Cadbury with others.